SEO writer and localisation specialist
How I can make a product description more profitable and boost your ROI as a SEO writer
Name: Alexander Tishchenko/Александр Тищенко
中文名字：田海平
Drop me a line Name: Alexander Tishchenko/Александр Тищенко
中文名字：田海平
About me
•Voronezh State University: BA in Intercultural Communication and Linguistics
•Job placement as a translator in Novovoronezh Nuclear Power Plant
•Now: MA in Chinese-Russian Relations, going to Qingdao University of Scienceand Technology (青岛科技大学) in Spring 2025
•Russian (native), Chinese (beginner), English (C1), Spanish (B2)
•Job placement as a translator in Novovoronezh Nuclear Power Plant
•Now: MA in Chinese-Russian Relations, going to Qingdao University of Scienceand Technology (青岛科技大学) in Spring 2025
•Russian (native), Chinese (beginner), English (C1), Spanish (B2)
Localisation cases
I adapted product cards for Chinese clients on the Russian marketplace "Ozon". I had it my goal to turn "alien" into "exotic", and familiarise a Russian consumer with new items by creating a strong selling SEO text
1
Case one: spicy kelp snack, harnessing the latiao frenzy to our benefit
The Impact
Before vs After
- Not authentic language
- Recognizable title format
- Unfamiliar format
- Relevant accentuation (positive “пикантный” instead of negative“острый”, KSP “хайнаньский перец”)
- Few or no keywords or trends
- Keywords and trends (китайские снеки)
- Incorrect accentuation (“острый” is not seen as and advantage in Russian culture)
Writing a well-thought-out SEO text, tailored to the target audience
2
Case two: selling an eerie osmanthus cake, appealing to familiar concepts
The Impact
Before vs After
- Not logical title which comes across as badly translated, funny and untrustworthy
- Recognizable, trustworthy title format (product, number, peculiarities)
- Badly translated picture text sounds not logical and unattractive (“old Shanghai aroma” means something is spoilt, “Shanghai” does not give any reference)
- Picture text introduces the unfamiliar product by associating it with Chinese New Year, familiar to Russians
- No relevant keywords
- Picture text introduces the unfamiliar product by associating it with Chinese New Year, familiar to Russians
I would be happy to cooperate with you…
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To make a bridge between our cultures -
To help you enter the Russian (or other) market successfully -
To boost your net profit -
To introduce new products to a Russian consumer
